A few weeks ago, I bought a 1971 issue of an old French cooking magazine called France à Table. I was intrigued by its special issue about the Aveyron department, where I live. Little did I know I would become fascinated -- no, obsessed -- by the periodical's advertising strategy.In a magazine that obviously targeted the gourmet set, wouldn't you expect ads for modern fridges and toasters, new-fangled ready-made foods, or at least some of France's glorious cheeses?
Instead, the pages are filled with scary-looking people suffering from all sorts of maladies, such as the woman above who needs "injectable brain oxygenisation" to get her through middle age.
Read and see more here.
No comments:
Post a Comment